Hyundai tops Brand Keys customer loyalty survey

Hyundai has been on an extended roll these last few years, and car buyers have apparently noticed. The Korean automaker’s sales have been steadily climbing, and new products like the Sonata and Elantra only help matters. Winning new customers is obviously a large part of Hyundai’s recent success, but it’s important to keep current owners in the fold as well.

Hyundai is apparently doing just that, as Brand Keys has named Hyundai the brand with the best customer loyalty. Brand Keys President Robert Passikoff pointed out Hyundai’s ability to meet customer expectations, adding that the car maker “scored the highest levels of loyalty when it comes to the Automotive category.”

After Hyundai, the top six automakers were Ford at number two, followed by a tie for Honda and Nissan and another dead-lock for BMW and Mercedes-Benz. Hit the jump to read over the press release.

Source:Autoblog